Mass Communication – Advertising/Public Relations Concentration

Advertising and Public Relations is a growing, fast-paced field. Advertising is simply a visual or audio way to communicate with the masses through all forms of media. Advertising is promoting a company, brand, product or a service through social media, television, radio, magazines, or even websites! Public Relations is a strategic way of maintaining and promoting a company's/organization's image in the public eye. Public Relations also focuses on strategic writing to help promote a brand by writing press/news releases, newsletters, speech writing, and more! Advertising and Public Relations is designed for ECU students interested in representing businesses, individuals, and nonprofit organizations in the public sphere. It focuses on developing strong communication and critical thinking skills while, also, providing a deeper understanding of the advertising and public relations process.