Brand Management

Brand Management

What is a brand?

Our brand is our identity – how East Central University is perceived and how stakeholders (students, employees, alumni, donors, fans, athletes, etc.) emotionally connect with us. There are different elements involved, including our name, our logo, our orange, and even font choice. A brand should help build equity in and awareness of the institution through repetition, consistency and proper use.
 

Why have Identity Standards? 

A brand standards guide (Identity Standards) is the general rulebook to help ensure the branding objectives are met. Consistent branding and logo usage promotes ECU’s image to our students, faculty and staff and to the community, state and nation. 

How you can help

By using the Identity Standards and providing a clear image to the ECU community and beyond, ECU’s brand will be more recognizable. From the first step on campus, to celebrating as an alumni, and bringing future tigers to campus, the ECU brand will continue to invoke the same feelings of pride, accomplishment, community and potential for the future.

Can my department/office have its own logo?

Most often, programs that are being communicated externally benefit from being identified with the University brand and identity rather than with one-off logos. These types of marks don’t build or reflect upon ECU’s strength. The Office of Communications and Marketing can provide guidance on a case-by-case basis and also regarding student organizations.

Questions? 

The Office of Communications and Marketing is here to support you and ECU. If you have questions, please contact our office at ecuinfo@ecok.edu.